My Design Process
To take products from good to great, we have to go beyond functional requirements. Understanding what is relevant to people, in order to build usable and intuitive experiences.
Keeping solutions simple. Bit by bit disclosing complexity, focusing on the core value of our product. And yet we will not only delight users, but innovate for people.
What if we interacted meaningfully with people?
Not eyeballs. Not users. But people. We can choose to devote ourselves to the root of problems – The small things that serve, respect & delight people.
We can choose to question things, to push for responsible solutions and challenge ourselves. Step by step. Building value upon itself.